Splash on this cologne, dial that long-distance number, slip into these boxers, and-shazzamf-you will be a celebrity. Why do ad campaigns work? Every button-push of the TV remote or flip of a magazine page bombards you with pressure to be like Mike or Garth or Cindy or Gwyneth or another big star. The phrase, “I want to be like Mike” was everywhere. John 15:5Ī MAJOR SPORTS-drink company once ran an ad campaign encouraging people to “be like Mike,” as in NBA basketball legend Michael Jordan. ![]() Those who remain in me, and I in them, will produce much fruit.
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